MADE IN THE USA
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MISSION PROFILE // EST. 2025
Stupid Dummy Co.
"Embrace the Suck."
We are a brand for the grit, the grind, and the good times. Built by a military family for those who know that service isn't just a job—it's a life.
We are a brand for the grit, the grind, and the good times. Built by a military family for those who know that service isn't just a job—it's a life.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
No battle experience required, just a love for freedom, whiskey, and good times.
SDC // EST.2025
Why “Stupid Dummy Co”?
It’s a tribute to our mom, who used to laugh, shake her head, and call us “stupid dummy” when we were being ridiculous just to make her smile. What started as an inside joke became a reminder of love, humor, family, and not taking life too damn seriously — even when things get heavy.
This brand carries her spirit. Always. It became an inside joke… something that always brought joy to all of us.
So when it came time to choose a name for our company, we knew we wanted something meaningful — something that carried her spirit, humor, and the memories of those moments. Stupid Dummy Co may sound funny to some, but to us it’s a reminder of love, laughter, and family. This brand is not just apparel — it’s our way of honoring her and keeping that laughter alive.
// Honoring Her Spirit
Behind the logo
That pitbull isn’t a mascot — he’s real.
Aspen is a service dog owned by one of our founders. Loyal. Strong. Gentle. Misunderstood. Sound familiar? We love pitbulls because they represent strength, resilience, and heart — not stereotypes. And yes — a dedicated pitbull collection is coming. Pitbulls are often misunderstood — but they’re kind, gentle, and simply want love and connection. When you look at our company name, logo, and story, everything ties together perfectly. By supporting us, you’re supporting a close-knit, veteran-owned family business — not a big franchise.
Behind Our Collections
Battle Buddy
The Heart Behind Battle Buddy
Battle Buddy was inspired by our own — a military kid raised in strength, pride, and resilience.
This line was created to honor the kids who grow up in a life that asks more of them — and gives them even more in return. Because behind every service member is a family — and behind every military family are kids who serve too.
The Command Team
Active Duty
// CO-FOUNDER
Trish
The creative lead researching and designing our newest drops. Keeping the mission forward-facing with a focus on fresh designs and military-inspired aesthetics.
Active Duty
// CO-FOUNDER
Aldon
The engine behind the operations. Managing networking, logistics, and the critical behind-the-scenes work that ensures every piece of gear reaches the front lines.
K9 Unit
//MORALE
Aspen
The service dog that started it all. Expert in naps, snacks, and reminding us that loyalty is a verb. The real boss of the operation.
// AREA OF OPERATIONS
COORD: 28.0395° N, 81.9498° W
Forged in Florida.
Forged in Florida.
Grounded in Strength.
Lakeland, FL // EST. 2025